Worked with
Sales & AI for founders · Amsterdam
Most founders are great at building. Sales is a different skill set and most consultants stop at strategy. I work from ICP definition to outreach to a running pipeline, testing with the market what actually works and fixing what doesn't.
Who this is for
Does this sound familiar?
No sales hire yet. Growth is on your plate. You know what you sell, but the process isn't there yet. No clear ICP, outreach is ad hoc, pipeline is in your head.
Team is in place. But the pipeline isn't producing what it should. ICP is vague, CRM is a mess, conversations aren't converting. You need structure, not more people.
Foundation is there. You want to automate what can be automated, keep what should stay human and build a system that scales without hiring a bigger team.
Sales × AI
The work that piles up on your plate, shaped into an AI team I build together with you.
How we work together
Whether you need to build the foundation from scratch, add firepower to what's already in place or take your sales to the next level with AI, I work alongside you until it actually runs.
9-month trajectory
From ICP definition to a running outreach system and CRM setup. I work alongside you or as part of your team. Outcome: a pipeline that runs without you in every deal.
Flexible duration
Your direction is clear but you need firepower. I work as interim sales and business development partner, bringing new conversations, structure and accountability.
3-month trajectory
Audit your current sales process. Decide what AI takes over, what stays human. Build it, test it, hand it over. Option to extend to other processes in your organisation.
How it works
Every engagement has a clear start and a clear point where it is yours. You bring the business, I bring the sales.
We map your sales together. You know the business, I bring the commercial lens. We find where the real gap is together.
I propose the approach and what we build. You decide before anything starts. Your direction, your call.
We build it together. ICP, outreach, CRM and AI. You see progress from week one and steer as we go.
You own what we built for you, your pipeline, your CRM and your outreach system.
About
My name is Steyn Hooijer. I started Hooijer Enterprise because I genuinely like helping founders get further. Not by handing them a plan but by building alongside them.
In total I spent eight years in sales, six of them in recruitment, where I helped companies build their teams and saw how much it matters when you genuinely move someone forward. In all those years I kept seeing the same thing with founders. They try to sell themselves, they talk more than they ask and there is often little structure. Not because they can't, but because sales takes time, energy and a consistency that is hard to hold while you are also running a company. That is where I come in. I bring the structure, I make sure things get done and followed up. On top of that, I keep the conversations going.
I treat your business as if it were my own. That means honest input even when it's uncomfortable and staying until it actually works.
Based in Amsterdam. I work with founders across the Netherlands and Europe.