Clients
For owners of businesses with 5 to 50 people. Your product is good and your clients are happy. Even so, less is coming in than there should be. Nobody is setting the direction, opening up new routes to market or making sure things are followed up. As Commercial Director a.i., I take that on.
You are good at what you do. But winning new clients, following up and setting a direction is a different discipline altogether. It gets done when there is time and that shows in your turnover.
You have people who sell, manage accounts or put quotes together. But nobody sets the direction, reads the figures and makes sure it all adds up.
You don't need another salesperson. You need someone to lead the commercial side.
I get to know your business from the inside: with you, with your people and through your figures. After four weeks you know where your turnover comes from, which routes are working and where it is leaking. You come away with fresh ideas and a plan of action. Then we decide together whether to carry on.
A minimum of six months, with a review after three. I take on the commercial side: direction, conversations and follow-up. On site to set the direction with you and your team, remotely for the day-to-day work.
My role is temporary. What we build stays yours: the plan, the CRM, the way of working and the people who carry it forward.
I work with AI. In the background, agents take care of the research, the preparation and the follow-up, in your tone of voice and on your systems. That leaves my time for direction and conversations.
That is what a commercial director on the payroll costs. With me you get the role for a fraction of that.
Good products shouldn't fail because of poor selling. That is what my work is about.
I am Steyn Hooijer and I have worked in commercial roles since 2018, the first six years in recruitment. Over those years I kept seeing the same pattern with business owners: they are excellent at what they do, but the commercial side demands time, energy and a consistency that is hard to keep up while you are also running a business. That is where I step in. I bring direction and structure and make sure that what we agree on actually happens and is followed up.
I treat your business as if it were my own. That means you get honest advice from me, even when it isn't what you want to hear.
Today I am Commercial Director a.i. for several businesses at once, in the Netherlands and further afield, working from Amsterdam and Marbella.